Mandate

Mission

Ente Turistico del Luganese (Lugano region tourism board) is the regional DMO which, in cooperation with public institutions and private operators, promotes the tourism offer of the Lugano area all year round, preserving sustainability and its territorial identity, animating and maintaining the network of cantonal footpaths and cycle paths, assisting and informing tourists and providing tourist promotion and marketing in the region.

Vision

To be the reference destination in the south of Switzerland in the Sport and Nature, Art and Culture and Food and Wine segments, united in an overall, unique and new experience for the visitor of tomorrow.